The ABC's: Choosing a Hair Color Line

In a business that offers so many choices, it can be tricky knowing when you’re making the right one – and this is particularly true when it comes to hair color. With each line boasting it’s own, unique set of characteristics – nourishing, grey coverage, intensity, variety of tonal range, etc. – selecting the one that best aligns with your ethos can feel baffling. Here, we’re cracking the code on choosing a hair color line, and helping you to make difficult choices, simpler. Read on to get a breakdown of what key elements are most important to your fellow stylists, so you can adequately assess your needs.

To get started on tackling the hair color topic, I posted a poll. I wanted to know: When choosing a hair color line, what matters most to you? I offered three options – which I’ll break down here – and requested feedback and additional insights. Here’s what you had to say.

  • Intensity & vibrancy of tones: 32%.
  • Variety of tonal range: 36%.
  • How gentle the product is on the hair: 30%.

But you added some additional thoughts! These included: Environmental sustainability, animal friendly, educational support, flexibility, price point, grey coverage and durability. Reading the responses, I got a sense for the complexity of the issue at hand – and surely I can understand why so many different hair color lines (each boasting their own, unique, characteristics) are thriving.

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When choosing a color line, I recommend that you compose a wish list (try using this poll as a jumping off point). Start in order of greatest importance, and work your way down to the items that are of least importance to you. Next, shop around! A color company should tick off all of your ‘most important’ items, and should – at the very least – be able to accomplish some of your less important wish list items. Hair color is one of a stylists most powerful tools: make sure that yours is working with – and not against – your behind the chair philosophies, and you’ll be on the way to creating striking and dimensional hues for your clients. 

Hair Color: Lupe Voss
Formula:
40g Universal 0N
1g Lt BB
2g Lt VB
40mls Creme Activator

40g Intense Base
1g Pure Pigment Violet
40mls 20 Volume

40g Intense Base
2g Lt VB
1g Pure Pigment Violet
40mls 20 Volume