THE ESSENTIALS TEAM

Changing the way we see Hair Color

 
James Girgenti Hair Color - Haverhill, Massachusetts James has 20 years of experience in developing, training, and implementing a total look for clients nationwide. James is Aveda trained as a color educator and in dimensional techniques. He has been featured in Modern Salon magazine and has demonstrated his skills at major national conventions. As the owner of Mizan, an Aveda Concept Salon, Jim was awarded the Aveda Humanitarian and Environmental Awards. He has served as National Director of Education, creating and implementing creative Dimensional Color techniques for salons throughout the country. Teaching provides a conduit for James to shared his knowledge and enthusiasm for his craft. His teaching through "telling the story" has helped colorists find their inspiration from.

James Girgenti
Hair Color - Haverhill, Massachusetts

James has 20 years of experience in developing, training, and implementing a total look for clients nationwide. James is Aveda trained as a color educator and in dimensional techniques. He has been featured in Modern Salon magazine and has demonstrated his skills at major national conventions. As the owner of Mizan, an Aveda Concept Salon, Jim was awarded the Aveda Humanitarian and Environmental Awards. He has served as National Director of Education, creating and implementing creative Dimensional Color techniques for salons throughout the country. Teaching provides a conduit for James to shared his knowledge and enthusiasm for his craft. His teaching through "telling the story" has helped colorists find their inspiration from.

Haley Chadwick Reeb Haley been involved with the Aveda network her entire career.   Since becoming a Hair Color Purefessional™ in 2006, Haley strives to immerse herself in continuing education. Part of the Square One Salon and Spa team, she is the Education Director and is able to inspire the team as they grow, as they were recognized in Modern Salon’s Top 200.  She attended the Advanced Academy New York to learn advanced color techniques, Haley has also had intensive training in color theory and formulation. She has work at New York Fashion Week and provided backstage support at Aveda Congress.  Haley is extremely excited to share her knowledge out into the Aveda network, She involves everyone she meets on her journey through her lively and energetic delivery style. Being a part of the Hair Color Magic Team has forever changed the way she looks at formulating color. It’s given her the opportunity to help grow her participants color business and take all the guesswork out of formulating. “Getting other professionals to start seeing color in a new way is what keeps me passionate about what I do.”

Haley Chadwick Reeb

Haley been involved with the Aveda network her entire career.  

Since becoming a Hair Color Purefessional™ in 2006, Haley strives to immerse herself in continuing education. Part of the Square One Salon and Spa team, she is the Education Director and is able to inspire the team as they grow, as they were recognized in Modern Salon’s Top 200.

 She attended the Advanced Academy New York to learn advanced color techniques, Haley has also had intensive training in color theory and formulation. She has work at New York Fashion Week and provided backstage support at Aveda Congress.

 Haley is extremely excited to share her knowledge out into the Aveda network, She involves everyone she meets on her journey through her lively and energetic delivery style.

Being a part of the Hair Color Magic Team has forever changed the way she looks at formulating color. It’s given her the opportunity to help grow her participants color business and take all the guesswork out of formulating.

“Getting other professionals to start seeing color in a new way is what keeps me passionate about what I do.”

Terry Varty Kaslow Hair Color - Minneapolis, Minnesota Terry Varty is a hairdresser, Mentor Purefessional™ with Aveda as well as a Hair Color Magic trainer. With over 25 years of experience in the industry he is a Master Generalist at JUUT Salonspa, an AVEDA Lifestyle Salon located in Edina, MN. Terry has devoted his entire professional career to achieving excellence in hair design and education. He continuously develops, specializes and invests in his skills as an artist and educator. His work as a photo stylist has been published nationwide. In addition, Terry assisted in development of the Aveda Collection Evolution Revolution 2005 as well as creating the looks for Janell Geason in her segment for Congress 2013. His latest adventure is as being part of the Hair Color Magic team led by Lupe Voss. Terry's easy-going, comfortable style of teaching makes it possible for everyone to walk away with a sense of accomplishment.

Terry Varty Kaslow
Hair Color - Minneapolis, Minnesota

Terry Varty is a hairdresser, Mentor Purefessional™ with Aveda as well as a Hair Color Magic trainer. With over 25 years of experience in the industry he is a Master Generalist at JUUT Salonspa, an AVEDA Lifestyle Salon located in Edina, MN. Terry has devoted his entire professional career to achieving excellence in hair design and education. He continuously develops, specializes and invests in his skills as an artist and educator. His work as a photo stylist has been published nationwide. In addition, Terry assisted in development of the Aveda Collection Evolution Revolution 2005 as well as creating the looks for Janell Geason in her segment for Congress 2013. His latest adventure is as being part of the Hair Color Magic team led by Lupe Voss.
Terry's easy-going, comfortable style of teaching makes it possible for everyone to walk away with a sense of accomplishment.

 
Melissa Hollenbeck Topp  Hair Color - Austin, Texas Melissa Hollenbeck has been in this industry since 1999 most of which has been with Aveda. She currently works at Jackson Ruiz Salon as a color specialist/educator. She has been an Aveda Certified Color Educator with Neill Corporation for 4 years and part of the Purefessional™ program since 2008. Recently Melissa presented with Jackson Ruiz at Master Jam Unplugged in Atlanta and at Serious Business in 2007. She did the color for the 2007 North American hairdresser of the year, Allen Ruiz. Her work has been published in Culture Magazine, Austin Monthly, and South African HJ. Her inspiration comes from her learners. Watching them have their moments is what drives her to keep educating, and helping them reach their full potential. With an extremely high passion for education and desire to learn new things, people can't help but feel the excitement and energy for education when around her.

Melissa Hollenbeck Topp 
Hair Color - Austin, Texas

Melissa Hollenbeck has been in this industry since 1999 most of which has been with Aveda. She currently works at Jackson Ruiz Salon as a color specialist/educator. She has been an Aveda Certified Color Educator with Neill Corporation for 4 years and part of the Purefessional™ program since 2008. Recently Melissa presented with Jackson Ruiz at Master Jam Unplugged in Atlanta and at Serious Business in 2007. She did the color for the 2007 North American hairdresser of the year, Allen Ruiz. Her work has been published in Culture Magazine, Austin Monthly, and South African HJ.

Her inspiration comes from her learners. Watching them have their moments is what drives her to keep educating, and helping them reach their full potential. With an extremely high passion for education and desire to learn new things, people can't help but feel the excitement and energy for education when around her.

Dawn Schenk Hair Color - Suffolk, Virginia Starting in the industry in 1992, Dawn joined the Scott J Salon Spas in 2001, the leading Aveda Lifestyle Salons in NYC.  As one of their lead educators, Dawn helped grow their education program for their new talent stylists.  She is also an integral part of the Scott J show team. Dawn embarked on her journey as an Aveda Purefessional in 1996, experiencing the birth and evolution of Aveda hair color. Because of her skills and commitment to Aveda hair color education, Dawn was invited to assist in several of the Purefessional hair color launch trainings. She has assisted numerous guest artists for Master Jams and Congress Festivals. She is dedicated to sharing information and ideas on Aveda hair color in a down to earth fashion. Igniting passion and creativity in her classes are her goals as an Aveda hair color Purefessional and a Hair Color Magic Essentials trainer.

Dawn Schenk
Hair Color - Suffolk, Virginia

Starting in the industry in 1992, Dawn joined the Scott J Salon Spas in 2001, the leading Aveda Lifestyle Salons in NYC.  As one of their lead educators, Dawn helped grow their education program for their new talent stylists.  She is also an integral part of the Scott J show team. Dawn embarked on her journey as an Aveda Purefessional in 1996, experiencing the birth and evolution of Aveda hair color. Because of her skills and commitment to Aveda hair color education, Dawn was invited to assist in several of the Purefessional hair color launch trainings. She has assisted numerous guest artists for Master Jams and Congress Festivals. She is dedicated to sharing information and ideas on Aveda hair color in a down to earth fashion. Igniting passion and creativity in her classes are her goals as an Aveda hair color Purefessional and a Hair Color Magic Essentials trainer.

Morine Bangle Hair Color - Brookfield, Wisconsin Morine began her journey in the Aveda network in 1998 and has excelled at the art of hair color ever since. Since 2000, Morine has honed her skills as a senior stylist, color coach and Director of Hair Color Education at Craig Berns Salon Spa, a four-time Salon Today Top 200 recipient. Through her salon experience she has been able to grow as a stylist and educator; always inspiring and encouraging others through creative education. While working in the Aveda network as a Certified Hair Color Trainer and Aveda Hair Color Purefessional™, she has worked with her mentors as well as other team members that have provided inspiration. As a part of this world class team, Morine studies with Aveda guest artists to learn the latest techniques and trends to bring back into the salon. Morine's enthusiastic attitude and passion for education creates a fun, exciting learning environment.

Morine Bangle
Hair Color - Brookfield, Wisconsin

Morine began her journey in the Aveda network in 1998 and has excelled at the art of hair color ever since. Since 2000, Morine has honed her skills as a senior stylist, color coach and Director of Hair Color Education at Craig Berns Salon Spa, a four-time Salon Today Top 200 recipient. Through her salon experience she has been able to grow as a stylist and educator; always inspiring and encouraging others through creative education.

While working in the Aveda network as a Certified Hair Color Trainer and Aveda Hair Color Purefessional™, she has worked with her mentors as well as other team members that have provided inspiration. As a part of this world class team, Morine studies with Aveda guest artists to learn the latest techniques and trends to bring back into the salon. Morine's enthusiastic attitude and passion for education creates a fun, exciting learning environment.

 
Jeffrey Scott Hair Color - Atlanta GA With over 27 years of experience in the industry, Jeffrey has spent the last 13 focused solely on the artistry and business of color. He has worked on 2 Aveda collections (Raw Beauty- Aveda's 30th anniversary collection and Fusion collection for the launch of the New York Advanced Academy).  Jeffrey presented at Aveda Congress in 2008, the Atlanta Unplugged show, and the Dallas Master Jam. For 3 years he was Creative Director of color for Aveda Canada and the Academy salons in Toronto, Calgary, Edmonton, and Vancouver.  With a deep knowledge of the inner workings of Aveda color, he was part of the task force that worked on the reVISION of Full Spectrum Permanent Color. Jeffrey believes learning should be a mix of fun and practical knowledge that can be applied in everyday salon settings. He currently resides in Atlanta and between teaching classes across North America he works as Technical Director for TRUE an AVEDA Lifestyle salon/spa located just outside Atlanta.

Jeffrey Scott

Hair Color - Atlanta GA

With over 27 years of experience in the industry, Jeffrey has spent the last 13 focused solely on the artistry and business of color. He has worked on 2 Aveda collections (Raw Beauty- Aveda's 30th anniversary collection and Fusion collection for the launch of the New York Advanced Academy).  Jeffrey presented at Aveda Congress in 2008, the Atlanta Unplugged show, and the Dallas Master Jam. For 3 years he was Creative Director of color for Aveda Canada and the Academy salons in Toronto, Calgary, Edmonton, and Vancouver.  With a deep knowledge of the inner workings of Aveda color, he was part of the task force that worked on the reVISION of Full Spectrum Permanent Color. Jeffrey believes learning should be a mix of fun and practical knowledge that can be applied in everyday salon settings. He currently resides in Atlanta and between teaching classes across North America he works as Technical Director for TRUE an AVEDA Lifestyle salon/spa located just outside Atlanta.

 
Katie Matheson - British Columbia Canada Katie started her career at the Aveda Institute Vancouver in 2010, where she was taught by some of the amazing members of the Canadian creative team. There her passionate pursuit for all things haircolor, education, and Aveda began. Katie believes that education is the key to success in this industry, and finds constant inspiration through both teaching and taking classes.She has worked tirelessly to become an Aveda Educator for Canada, and has traveled North America to train with some of the best Aveda has to offer. Becoming a member of the Haircolor Magic team, has been an absolute dream come true, and Katie is so excited to teach mentor and inspire other stylists, to discover their own passions for hair color. Outside of teaching Katie works full time behind the chair and as the owner at Spruce Salon, in Vernon BC

Katie Matheson - British Columbia Canada

Katie started her career at the Aveda Institute Vancouver in 2010, where she was taught by some of the amazing members of the Canadian creative team. There her passionate pursuit for all things haircolor, education, and Aveda began.

Katie believes that education is the key to success in this industry, and finds constant inspiration through both teaching and taking classes.She has worked tirelessly to become an Aveda Educator for Canada, and has traveled North America to train with some of the best Aveda has to offer.

Becoming a member of the Haircolor Magic team, has been an absolute dream come true, and Katie is so excited to teach mentor and inspire other stylists, to discover their own passions for hair color.

Outside of teaching Katie works full time behind the chair and as the owner at Spruce Salon, in Vernon BC

Jen Roskey – ASI, Mid America Jen Roskey has been in the Aveda network since 2002 and educating for us since 2007 as a Hair Color Purefessional™. Jen loves teaching and being a part of the learning process. She believes that when one teaches one also learns. Jen strives to make learning fun and truly believes that education is the foundation to success.   Jen is inspired by the endless possibilities Aveda hair color provides, which allows her to take her creativity to the next level. She has trained backstage with many of the global guest artists and has also taken part in New York and Miami's fashion week.

Jen Roskey – ASI, Mid America

Jen Roskey has been in the Aveda network since 2002 and educating for us since 2007 as a Hair Color Purefessional™. Jen loves teaching and being a part of the learning process. She believes that when one teaches one also learns. Jen strives to make learning fun and truly believes that education is the foundation to success.
 
Jen is inspired by the endless possibilities Aveda hair color provides, which allows her to take her creativity to the next level. She has trained backstage with many of the global guest artists and has also taken part in New York and Miami's fashion week.

 
Derek Hook - Seattle, Washington Derek Joined Aveda in early 2006 and has been committed to the mission and culture of the tribe since day one. He spent the early part of his career honing his skills behind the chair and educating the apprenticeship teams at Aveda’s West Broadway & Advanced Academy salons. With his experience supporting the North American Artistic team on multiple collections and Advanced Academy classes, mentorship from Ian Michael Black and Lupe Voss - his strong technical foundation and understanding of color will excite many. Currently residing in Seattle, Derek spends his weeks educating the Aveda network throughout the Pacific Northwest and Rocky Mountains. He is absolutely delighted to be part of the Hair Color Magic team and looks forward to inspiring colorists and elevating their skills.

Derek Hook - Seattle, Washington

Derek Joined Aveda in early 2006 and has been committed to the mission and culture of the tribe since day one. He spent the early part of his career honing his skills behind the chair and educating the apprenticeship teams at Aveda’s West Broadway & Advanced Academy salons. With his experience supporting the North American Artistic team on multiple collections and Advanced Academy classes, mentorship from Ian Michael Black and Lupe Voss - his strong technical foundation and understanding of color will excite many. Currently residing in Seattle, Derek spends his weeks educating the Aveda network throughout the Pacific Northwest and Rocky Mountains. He is absolutely delighted to be part of the Hair Color Magic team and looks forward to inspiring colorists and elevating their skills.

 
James Keaton Hair Color Magic instructor Jimmy Keaton brings over 20 years of experience in superior hair color concepts created for Aveda's discerning clientele. Jimmy began specializing in color education after joining one of Aveda's New York City salon in 2000, soon becoming a Certified Hair Color instructor and color support educator for the Advanced Academy of North America. In 2014, Jimmy was named Technical Director of Color Training for Aveda Corporate's Soho location. His work is also featured in many of Aveda's creative displays, events, and ad campaigns.  Now creative director at Gi-Gi Salon & Spas in Portland, OR, Jimmy is thrilled to help others fully develop their passion and creativity through the endless possibilities of the Aveda hair color systems.          

James Keaton

Hair Color Magic instructor Jimmy Keaton brings over 20 years of experience in superior hair color concepts created for Aveda's discerning clientele.

Jimmy began specializing in color education after joining one of Aveda's New York City salon in 2000, soon becoming a Certified Hair Color instructor and color support educator for the Advanced Academy of North America. In 2014, Jimmy was named Technical Director of Color Training for Aveda Corporate's Soho location. His work is also featured in many of Aveda's creative displays, events, and ad campaigns. 

Now creative director at Gi-Gi Salon & Spas in Portland, OR, Jimmy is thrilled to help others fully develop their passion and creativity through the endless possibilities of the Aveda hair color systems.

 

 

 

 

 

 
luisgonzalezbw.jpg

Luis Gonzalez
Hair Color - ASI, Rocky Mountain

SPECIALTIES:

Luis Gonzalez has been committed to both Aveda and Education since 2005.  A Pure Talent graduate from the Aveda Academy Denver, Luis is a Certified Hair Color Educator and Aveda Hair Color Purefessional™. Currently, the Creative Team Lead and Educator for World Class Salons as well as a full time stylist at their flagship location, Centre Salon & Spa, Arvada, Colorado - voted one of Salon Today’s Top 200 fastest growing salons in America.  His hard work and talent landed him a position on the hair design team for Fashion Week in New York City in 2008, and earned him a position as a Guest Artist for Aveda’s show team.  As a trainer for Hair Color Magic™, Luis thrives on empowering colorist to go beyond their limitations by focusing on all aspects of color.

Luis’ ability to encourage and motivate stylists comes from his experience behind the chair and his relatable teaching style. He inspires participants, enabling them to utilize what is being taught.

Having fun and being creative with my guests fuels me to learn more and educate myself further.  My goal is to empower professionals to continue their education. Teaching helps me discover more about my career every day… and drives me to go beyond limitations and reach for success – THAT is what puts what you learn into motion.


THE ESSENTIALS CANADIAN TEAM

 

DAISY COLINA Hair Color - Vancouver, British Columbia In 1987, Daisy began her hairdressing career in Vancouver, Canada as an apprentice to Gina Derry and Kenny Lee. Daisy's natural talents enabled her to quickly move up the ranks of apprentice, master stylist, haircutting educator, salon manager, and company controller. At the age of 23, Daisy was nationally recognized as a master of her craft by winning the 1995 Contessas Canadian Men's Hairdresser of the Year Award. She successfully opened EGO Hair Space, an Aveda Concept Salon in Vancouver, in 2002. Looking to round out her understanding of hair, Daisy discovered the creative potential of hair color. In 1999, Daisy had the honor to assist with Aveda's The Face for All People - Spring/Summer 2000 Collection launch in New York, with David Adams and Ana Karzis. The privilege of working alongside Ana Karzis has changed Daisy's focus as a hairdresser and pushed her into the world of hair color.

DAISY COLINA
Hair Color - Vancouver, British Columbia

In 1987, Daisy began her hairdressing career in Vancouver, Canada as an apprentice to Gina Derry and Kenny Lee. Daisy's natural talents enabled her to quickly move up the ranks of apprentice, master stylist, haircutting educator, salon manager, and company controller. At the age of 23, Daisy was nationally recognized as a master of her craft by winning the 1995 Contessas Canadian Men's Hairdresser of the Year Award. She successfully opened EGO Hair Space, an Aveda Concept Salon in Vancouver, in 2002.

Looking to round out her understanding of hair, Daisy discovered the creative potential of hair color. In 1999, Daisy had the honor to assist with Aveda's The Face for All People - Spring/Summer 2000 Collection launch in New York, with David Adams and Ana Karzis. The privilege of working alongside Ana Karzis has changed Daisy's focus as a hairdresser and pushed her into the world of hair color.

VANESSA BIANCHI - Vanessa started in the industry in 1994. After honing her skills she began her career as a colourist with Civello in 1998 and her love for Aveda began. Her skill and flair for hair colour make her an incredible Mentor to many. Her pleasant demeanour, patience and natural ability to share knowledge make her desired Aveda Certified Educator.  Vanessa’s talents have propelled her into the world of editorial and television.  Her work can be seen on Marilyn Dennis, E Talk and Chatelaine to name a few.  It is her attention to detail that makes her style elegant and timeless.  Vanessa’s inspiration stems from the time she spends with her children and her love of fashion.

VANESSA BIANCHI -

Vanessa started in the industry in 1994. After honing her skills she began her career as a colourist with Civello in 1998 and her love for Aveda began.
Her skill and flair for hair colour make her an incredible Mentor to many. Her pleasant demeanour, patience and natural ability to share knowledge make her desired Aveda Certified Educator.  Vanessa’s talents have propelled her into the world of editorial and television.  Her work can be seen on Marilyn Dennis, E Talk and Chatelaine to name a few.  It is her attention to detail that makes her style elegant and timeless.  Vanessa’s inspiration stems from the time she spends with her children and her love of fashion.

TONYA FOREMAN - Toronto, Ontario Lead hair Colour Educator Tonya began her hairstyling career 20 years ago and discovered her true passion for hair colour when she joined the AVEDA network in 2001. Since then, she has been an ACE Colour Educator, and currently holds the role of Lead Colour Educator for Ontario. When Tonya is not on the road doing in-salon classes and one-on-one coaching she teaches Aveda Network classes. Her vast amount of colour accounts gives her a world of knowledge for the keys to success in building a salon’s hair colour business and she has a great pulse on the market trends.

TONYA FOREMAN - Toronto, Ontario

Lead hair Colour Educator

Tonya began her hairstyling career 20 years ago and discovered her true passion for hair colour when she joined the AVEDA network in 2001. Since then, she has been an ACE Colour Educator, and currently holds the role of Lead Colour Educator for Ontario. When Tonya is not on the road doing in-salon classes and one-on-one coaching she teaches Aveda Network classes. Her vast amount of colour accounts gives her a world of knowledge for the keys to success in building a salon’s hair colour business and she has a great pulse on the market trends.